Dr. Rizal Abu Bakar is the founder and CEO of Malaysia Brain Academy and it’s parent company, Starting from just a dark chocolate drink, over the three years, Brain Story developed and produced more than 20 products, seasonal and non-seasonal.
Congruent with the company’s mission, Brain Story provides more than just drinks. There are sweetener, supplement and snacks, slowly providing more healthy alternatives for everyday food. OCOC also puts extra care in ensuring the quality of our products by sending them for testing in laboratories.
In 2010, Dr. Rizal received training from Harvard Medical School and University of Pennsylvania in brain and sleep.
He spent 10 years in Australia and took on multiple roles, from serving as Youth Psychologist at Cardinia-Casey Community Mental Health in Melbourne to being a Sleep Scientist at the Canberra Sleep Laboratory, His contributions in psychology led him to become a Fellow at St. Vincent Hospital Melbourne and also as a Senior Clinician at Psychiatric Department, Goulburn Valley Health in Melbourne. It was in Melbourne, where he was introduced to the world of Brain Imaging. In his practice as a clinician, he integrated diet as one of the interventions. In doing so, he used brain scanning as a method to identify the impact of food on brain health. This is a more holistic approach in treating one’s condition. In 2012, he returned to Malaysia.
In 2015, after becoming a Certified NLP Practitioner, Certified LAB Profiler and Certified NLP Coach, Dr. Rizal was awarded as the Best NLP Coach by the Ministry of Higher Education in 2015. Since 2017. Dr. Rizal trained more than 200.000 participants throughout Malaysia, Indonesia and Singapore and has made countless media appearances such as TV Al-Hijrah, Astro Awani and IKIM.
Additional: In 2019. Dr. Rizal trained at Siemen’s Brain Imaging Training Centre in Germany to renew his SPECT license as well as improving his knowledge on brain imaging.
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